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Research papers

Computing unique user counts from server log files

ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Richard P. Bennett, Steve A. Guenther, Scott J. Hanson, Martha Stone
June 12, 2002
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Citation

Bennett, Guenther, Hanson and Stone (2002a, June 12). Computing unique user counts from server log files . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/computing-unique-user-counts-from-server-log-files-